For example, when travellers type “vacation rentals in Barcelona” on Google, they will first see some search ads, and usually these are ads from the big OTAs like booking.com or Vrbo. Then they will see another snippet with the big OTA logos and names. If they click on any of these names, it will bring them to the OTAs’ specific Barcelona landing page. These are the paid ads (below is the example).
When users continue to scroll down, they will see the vacation rental snippet with a few listings on the left and a map with price tags on the right. If users click these listings or choose to view more, then they will be brought to Google Vacation rentals page.
Once the user clicks on the desired accommodation, the next screen with details will open.
The reservation is made via the website, so the last step here is to click on the website link that takes you to the booking portal, which looks like the following picture.
